Self publishing and Insults

Every now and again there’s an article or something published that just screams for a reply.  Here’s one that argues self publishing is an insult to literature

Gatekeepers have existed in many industries and usually gatekeepers add one of two values: (1) marketing (2) access to otherwise expensive infrastructure (production and/or distribution). The e-publisihing trend affects (2). To compare: Recording companies were gatekeepers, especially in the age of LPs and CDs.  Physical shops were gatekeepers for clothing and fashion. Books are following that trend. Essentially Amazon (and Co.) reduce production and distribution costs to near zero.

This leaves (1) and it seems traditional publishers are their own worst enemy here. I hear so many accounts of books being published but not being marketed.

If production and distribution are free (that value has gone) and marketing is not provided  (that value never arrives) then what is the value that traditional publishing brings.

Quality? Really? I’ve read some traditionally published books that have very poor plots and flat characters. Spelling and grammar.  Potentially, yes. Traditional publishers may do a better job of enforcing spelling and grammar.  But if that’s the argument why self publishing is an insult to the written word, it’s a very weak one.

Besides, there’s another way to judge works according to their quality, let the market decide.

Traditional publishing also has a lot to answer for. The limited space for published work versus the high volume of submissions has created a side industry exploiting their clients. It’s so bad that there is a mini industry just to expose these abuses.  For every site listed here (http://pred-ed.com) there is at least one (and probably many more) author who has been ripped off. That’s the sort of issues that a traditional publishing model creates.

Apart from the significantly higher commercial and legal risks you face when publishing traditionally (see you really going to sue yourself for missed earnings?) the main difference between the two is on where the slush pile resides. In the traditionally published world, it exists within the office of the publisher.  With self-publishing, it exists online. Amazon and other retailers provide a look inside, a ranking system and a robust and monitored review process to allow the slush pile to exist alongside the more successful works and some people who have seen it says something amazing work resides in the slush pile.

Ultimately the ease and cost of doing business in the world of written fiction has plummeted. The barriers to entry have significantly reduced. That’s something that almost every government aims for.

What I struggle with is why people are so dead against the democratization of the publishing world. It’s hardly as if the existing structure of traditional publishers have any robust regulation to protect those in the industry  (http://pred-ed.com).

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